key takeawaysSeptember 23, 2026

Rebel Take-Aways From Run Streaker Noelle Labrie

Rebel Take-Aways From Run Streaker Noelle Labrie

Noelle Labrie has run at least one mile every single day for 3,792 days and counting. That's over ten years of not making excuses, including once running through the Tahiti airport in flip-flops between connecting flights. She had things to say. I had questions. It got good.

Start Something Small Enough That You Can't Fail It

Noelle didn't set out to become a decade-long run streaker. She was wrapping up a work contract in Costa Rica and thought: what if I just ran a mile a day until I fly home? That was 40-something days away. She did it. Then she thought, what about 100 days? She did that too. The streak never started as The Big Thing. It started as the small, manageable thing. There's a lesson in there that applies well beyond running shoes.

Run in the Morning or Fight Your Own Brain All Day

Noelle told me that when she skips her morning run, two things happen. She stays mentally foggy longer, and the day fills up with reasons to postpone. By the time evening rolls around, she's negotiating with herself like a hostage situation. Getting out the door first thing isn't just about fitness. It's about not giving your excuses a head start.

Cross the International Date Line With a Plan (And Maybe Flip-Flops)

In 2018, Noelle flew from California to New Zealand with her family. The flight crossed the international date line, which meant February 14th essentially vanished from her calendar. A colleague asked: can you run in the airport during your layover in Tahiti? Noelle could. So she did. She jogged through the little open-air terminal in her flip-flops for 15 minutes while the other passengers presumably stared. (I genuinely love this story more every time I think about it.) The streak survived. The date line did not win.

Travel Doesn't Broaden Your Mind. It Corrects It.

Noelle lived in Kuwait for four years and got to travel extensively through the region. She described a morning where she stepped out of her apartment in a black blazer and black slacks and bumped into her neighbour heading home, dressed head to toe in traditional black. Two women, same colour, same general direction in life. Noelle's take was quiet and precise: "Are we really that different?" That's not a platitude when you've lived it. It's an observation earned by actually being somewhere unfamiliar and paying attention.

Promote People Into Leadership and Then Actually Teach Them How to Lead

Noelle works with restaurant owners to figure out why their teams are struggling, though she's quick to note that nobody likes being told they're bad at leadership, so she comes in through the side door: turnover rates, online reviews, staff culture. What she finds again and again is that restaurants take their best server or their sharpest line cook and bump them up to supervisor without any real support. Suddenly this person has to hold their former drinking buddies accountable for showing up sober. Nobody taught them how to do that. Noelle's Carpe Diem Leadership programme exists specifically for those people. The ones with potential who just haven't been handed the tools yet.

Your Best Looks Different Every Single Day. Let It.

When I asked Noelle what advice she'd give to someone ready to rebel against their own inertia, she said two things. First: be gentle with yourself, because most driven people speak to themselves in ways they'd never speak to another human being. Second: understand that your best on a Tuesday in February is not the same as your best on a warm Saturday in June. She said some days your best is 100 percent, and some days it's 14 percent. Both count. Showing up is the whole point.

Write the Story Before It's Gone

Noelle mentioned that she lost her godfather recently. He was 80, and the number of people who showed up to his services clearly knocked her sideways in the best possible way. She wants to write about him. Maybe a biography, maybe something a little fictionalized. She's been a writer and a daily journal-keeper her whole life, and she's got a novel somewhere in the queue too. The point isn't the format. It's that some people leave a mark so specific and so deep that the only honest response is to put it into words before the details start to fade.

Noelle Labrie is one of those people who makes you want to lace something up and go outside the minute you stop talking to her. Catch the full conversation with Noelle Labrie on The RebelRebel Podcast and find out what it actually takes to keep a streak alive for a decade, across continents, through airports, and into whatever comes next.

About the Author: Michael Dargie

Michael Dargie

Michael Dargie is a creative strategist, entrepreneur, and the voice behind the RebelRebel Podcast. He founded Make More Creative, a creative agency helping brands stand out in a noisy world, and authored BrandJitsu™: Move Your Brand From 'Meh' To Memorable. A motorcycle rider, scuba diver, octopus whisperer, artist, writer, director, and adventurer — Michael brings a deep curiosity and genuine warmth to every conversation. He believes the best stories come from people who dare to do things differently, and he has spent nine seasons proving it.