The story of Joe, some luck, and a little shoe company from England
Joe Foster
Reebok
With special guest Joe Foster, Founder of Reebok
Joe Foster and his late brother, Jeff, worked in the family business. Their family made shoes, and had done so for generations; in fact his grandfather invented the spike running shoe in the late 1800’s.Joe and Jeff eventually decided to go their own way and start their own athletic shoe business called ‘Mercury Sports Footwear’ which quickly pivoted into the company we now know as REEBOK. This is Joe’s story about how he took on the world one step at a time.
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Special thanks to www.MakeMoreCreative.com for producing this episode, and Emre Cords for the dope theme music.------------------------------------
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About the Author: Michael Dargie
Michael Dargie is a creative strategist, entrepreneur, and the voice behind the RebelRebel Podcast. He founded Make More Creative, a creative agency helping brands stand out in a noisy world, and authored BrandJitsu™: Move Your Brand From 'Meh' To Memorable. A motorcycle rider, scuba diver, octopus whisperer, artist, writer, director, and adventurer — Michael brings a deep curiosity and genuine warmth to every conversation. He believes the best stories come from people who dare to do things differently, and he has spent nine seasons proving it.