The Secrets of Anti-Marketing

"It's not a business if it completely depends on you; it's just a nice job you created."

Host: Michael Dargie, THEREBELREBELPODCAST.COM
Guest: Tiago Faria, TIAGOFARIA.PT

Episode Summary

In this episode of The RebelRebel Podcast, Michael Dargie converses with Tiago Faria, a business mentor hailing from the serene outskirts of Lisbon, Portugal. Tiago shares his journey from aspiring to be a cinematographer to making a significant impact in the digital marketing world, including an inventive stint at Google. This episode dives deep into Tiago's philosophy of the "anti-marketing approach," emphasizing the power of leveraging existing relationships and direct communication to build a sustainable business model.

Tiago's story is a testament to following one's intuition, the importance of being a "noticer," and the transformative power of consistently challenging oneself. His insights into business, creativity, and personal growth encapsulate a blueprint for entrepreneurs to create profound transformations in their and their clients' lives.

Cool Things Tiago Says

"Everyone has their own problems; why would you let imaginary ones limit you?"
"I believe you have everything you need in your world right now to grow a very cool business."
"It's not a business if it completely depends on you; it's just a nice job you created."
"The anti-marketing approach is about leveraging everything you've got."
"Follow your intuition without thinking of other people's opinions."

Episode Highlights

• Tiago's transition from a creative childhood dream to a career in digital marketing and mentorship.
• The concept of "anti-marketing" and its practical application in business.
• Tiago's journey from Portugal to Google and back, leveraging his creativity and rebel skills.
• Insights into overcoming personal and professional obstacles by embracing one's true path.
• The importance of direct engagement and relationship building in entrepreneurship.
• Future aspirations include creating a business that runs independently and exploring new living adventures.

Links From This Episode

• BOOK: Breakthrough Advertising by Eugene Schwartz
• BOOK: Rich Dad Poor Dad by Robert Kiyosaki
• Tiago on LinkedIn
• Tiago's website

---

*When you buy a product using a link on this page, The RebelRebel Podcast receives a portion of the revenue from your qualifying purchases as part of the Amazon Associates Program. Thank you for your support.