Slow Trains and Big Ideas
Lou Maxon
“You have to be an advocate for curiosity.”
In this episode of The RebelRebel Podcast, host Michael Dargie welcomes back Lou Maxon, a creative powerhouse whose journey spans branding, architecture, and the fascinating world of trains. Lou shares insights from his recent travels to Japan, where he immersed himself in the culture, history, and craftsmanship that continues to inspire his work. From exploring Komiko Art House to visiting a hidden model railroad museum in Yokohama, his experiences reinforced the idea that the best bets in life and work are the long ones.This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.
Lou discusses the evolution of his creative process, embracing the slow and steady approach—much like the trains that inspire him. He reflects on the importance of setting the culture of a project, allowing for creative collaboration, and navigating the inevitable conflicts that arise in storytelling and design. He also talks about learning Figma later in his career and overcoming the initial self-doubt, proving that curiosity and adaptability are key to staying ahead.
The conversation is full of wisdom on storytelling, creative leadership, and the delicate balance between control and collaboration. Whether you’re a designer, entrepreneur, or simply someone who loves great stories, Lou’s perspective will leave you feeling inspired.
Cool Things People Said
- “The bets that have paid off the most in my career are the long bets, not the short bets.” – Lou Maxon
- “A place can be a character in a story just as much as a person.” – Lou Maxon
- “You have to be an advocate for curiosity.” – Lou Maxon
- “The mess is the magic.” – Michael Dargie
- “Life actually gets richer over time.” – Lou Maxon
Episode Highlights
- Japan Adventures – Lou shares his experiences in Japan, including visiting the Komiko Art House and taking nostalgic “joy trains.”
- The Value of Slow Progress – How slowing down and embracing patience has reshaped his creative career.
- Storytelling in Design – Why storytelling is about more than just characters—it’s about setting, conflict, and experience.
- Creative Collaboration – The importance of involving clients in the process rather than treating them as outside judges.
- Learning Figma – Overcoming self-doubt and embracing new creative tools later in his career.
- Balancing Multiple Projects – How Lou diversified his work into small, medium, and large projects to keep things fresh and engaging.
- The Role of Conflict in Creativity – Why challenges and obstacles often lead to the most innovative solutions.
Links from the Episode
- Lou Maxon’s Website https://loumaxon.com
- Maxon Railway https://maxonrailway.com
- Maxon House https://maxonhouse.com
- Komiko Art House (Kengo Kuma-designed museum Lou visited) https://www.komico.jp
- Hara Model Railroad Museum (Japanese model train museum) https://www.hara-mrm.com
- Figma (The design tool Lou recently learned) https://www.figma.com
- Olson Kundig (The architecture firm behind Maxon House & Train Studio) https://www.olsonkundig.com
Hosted by: Michael Dargie
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About the Author: Michael Dargie
Michael Dargie is a creative strategist, entrepreneur, and the voice behind the RebelRebel Podcast. He founded Make More Creative, a creative agency helping brands stand out in a noisy world, and authored BrandJitsu™: Move Your Brand From 'Meh' To Memorable. A motorcycle rider, scuba diver, octopus whisperer, artist, writer, director, and adventurer — Michael brings a deep curiosity and genuine warmth to every conversation. He believes the best stories come from people who dare to do things differently, and he has spent nine seasons proving it.