Evoking Emotion in Marketing
Kat Lesperance
Sensible Marketer Inc.
Kat Lesperance is not just passionate about marketing, she absolutely lives for it. Kat, a mother of three, started her powerhouse marketing company Sensible Marketer Inc. a little over a year ago after spending 13+ years in corporate marketing.
In this episode we talk about finding her passion for business in High School, becoming an accidental entrepreneur, her love for data mining, shaping and embracing the customer journey, split A/B testing, how to increase response rates in your advertising by evoking emotion in your customer, and just because we can, we talk about reality tv and her favourite shows, and finish up with her advice on how to start your own rebellious journey.
Kat Lesperance
www.linkedin.com/in/klesperance/
Sensible Marketer Inc.
www.sensiblemarketer.ca/
Links talked about in this episode
HubSpot.com
Hosted by Michael Dean Dargie
www.MichaelDargie.com
@MichaelDargie IG
@MichaelDargie TW
About the Author: Michael Dargie
Michael Dargie is a creative strategist, entrepreneur, and the voice behind the RebelRebel Podcast. He founded Make More Creative, a creative agency helping brands stand out in a noisy world, and authored BrandJitsu™: Move Your Brand From 'Meh' To Memorable. A motorcycle rider, scuba diver, octopus whisperer, artist, writer, director, and adventurer — Michael brings a deep curiosity and genuine warmth to every conversation. He believes the best stories come from people who dare to do things differently, and he has spent nine seasons proving it.