Living the Six Principles
Lisa Genovese
Bottomline Marketing
In this episode I'm talking with Lisa Genovese about everything. Lisa is the President of Bottomline Marketing and we talk about marketing, her six principles of brand building, entrepreneurial journeys, disruption and innovation in big markets, brand pivots, scuba diving with sharks, horse jumping, Mickey the Boston Terrier and so much more (it would take three pages to list it all).
Lisa Genovese
www.linkedin.com/in/lisamariegenovese
Bottomline Marketing
www.BottomlineMarketing.ca
People and Links Mentioned in this Podcast
BUSINESS: Culture Smith
FOOD: Alloy Restaurant
BAND: Leaving Thomas
NETFLIX: Colony
BOOKS: Jen Sincero
Hosted by Michael Dean Dargie
www.MichaelDargie.com
@MichaelDargie IG
@MichaelDargie TW
About the Author: Michael Dargie
Michael Dargie is a creative strategist, entrepreneur, and the voice behind the RebelRebel Podcast. He founded Make More Creative, a creative agency helping brands stand out in a noisy world, and authored BrandJitsu™: Move Your Brand From 'Meh' To Memorable. A motorcycle rider, scuba diver, octopus whisperer, artist, writer, director, and adventurer — Michael brings a deep curiosity and genuine warmth to every conversation. He believes the best stories come from people who dare to do things differently, and he has spent nine seasons proving it.